📓 How I Manage Content Planning

A flexible system that keeps me consistent — not overwhelmed.

Creating consistent content can feel like a full-time job, especially when you're balancing life, work, and everything in between. But with a clear system, content planning becomes less chaotic — and more creative.

At The Everyday Edit, I follow a content planning process that helps me stay organized, aligned with my goals, and ahead of schedule (most weeks!). Here’s exactly how I manage it:

1. 🧠 Brain Dump First

I set aside 30 minutes at the beginning of each month to list out:

• Blog post ideas

• Instagram captions or themes

• Seasonal topics or promos

• Questions I’ve received from readers or clients

No pressure — just getting everything out of my head and into one place.

2. 🗂 Use a Simple Content Calendar

I use a monthly calendar (Notion, Google Sheets, or paper planner) to map out:

• What I’m posting

• Where (blog, Instagram, email, Pinterest)

• When

I try to stay 2–3 weeks ahead, but I leave room to shift based on what’s happening in life or business.

3. 🧱 Work in Batches

Batching = less switching, more flow. I block time each week for:

• Writing (1–2 blog posts or emails)

• Visuals (Canva graphics, lifestyle images)

• Scheduling or uploading

Batching lets me create with more ease and less burnout.

4. 📝 Track What’s Working

Once content is published, I check:

• Which blog posts get the most traffic

• Which pins or IG posts get saves/shares

• What questions come in from readers

This helps me plan next month with more intention.

5. 📁 Keep a “Content Bank”

I store captions, quotes, hashtags, and repurpose-friendly content in a shared Google Doc.
This is my go-to when I’m short on time or inspiration — and it keeps my voice consistent across platforms.

6. 🧘‍♀️ Stay Flexible

Some weeks are full of flow — others, not so much. I’ve learned to:

• Shift timelines when needed

• Swap topics based on energy or relevance

• Release the pressure to post perfectly

Consistency > Perfection. Always.

Final Thoughts

Content planning doesn’t have to feel overwhelming.
With a simple system, a clear calendar, and some flexibility, you can create and share with more ease — and more joy.

Do you have a favorite content planning tip or tool? Drop it in the comments — we’re all learning together 📓✨